The Jaipur Jewellery Show (JJS)—fondly known as “The December Show”—is India’s largest B2B (Business-to-Business) and B2C (Business-to-Consumer) gemstone and jewelry event. Held annually in the “Pink City” of Jaipur, it brings together skilled artisans, manufacturers, retailers, and buyers from across the globe.

  • To provide a platform to the manufacturers of Gem & Jewellery to market these products.
  • To Provide a platform for gem & jewellery marketing on National & International level.
  • To create awareness about the potential of this industry.
  • To setup research and training facilities.
  • To create job opportunities at rural & urban level.
  • To initiate social projects.
  • To undertake projects for enhancement of gemstones & upgrading automation.

What you’ll find: Over 1,200 booths showcasing loose colored gemstones (like rubies and emeralds), certified diamonds, and finished pieces including gold, silver, platinum, and traditional Rajasthani Kundan-Meena and Jadau jewelry.
Who attends: The event attracts over 40,000 to 50,000 visitors, making it a major hub for both commercial networking and public shopping.
Special Sections: It features dedicated areas like the Pink Club (an exclusive B2B networking zone) and booths dedicated to emerging designers.

Timing: Typically held in the third or fourth week of December.
Location: Jaipur Exhibition and Convention Centre (JECC), Sitapura, Jaipur.
Activities: Beyond trading, the multi-day event features design awards, fashion shows, and industry networking dinners.

Why Jaipur?

The Pink city, a city of Royalty, a city of artisans and crafts people, art lovers and curators.

Jaipur, a planned old city built almost 250 years ago, also known as the Pink City, and now a world heritage city approved by UNESCO, with buildings painted a terracotta “pink” colour, is a charming city with vibrance and grandeur. The old city built around various bazaars and chowks with special places given to various artists, artisans and crafts persons. The city built on such curated art and culture has not only kept its old art, craft and charm alive but has also evolved from traditional to modern and contemporary art forms. All it products, specially the colored gemstones, gold or silver Jewellery, kundan-meena and many other products continue to place the city on the world map of the Jewellery industry. The Jaipur Jewellery show (JJS) or more popularly known as the December show, brings together all these art forms every year, in December, under one roof for all you to inhale, absorb and relish. Come join us to celebrate, this December, the most awaited festival of Jewellery in the pink city of Jaipur…..

Source: https://www.jaipurjewelleryshow.org/